Grey hat SEO is riskier than white hat SEO. Leave a Reply Cancel reply. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Keyword stuffing on web pages. The term “grey hat SEO” has been around since the early 2000s. The way you should see it is as follows. Doorway Pages. 1. The reason for that is SEO changes periodically; what is considered gray could become a bat hat in the following years. Private blog networks are expensive to build. Gray Hat SEO . Prolific link exchanges. 8 Years Ago. A lot of SEO pros walk the gray hat line. It’s a tactic that is currently either white or black hat but with changes to the ways search engines work could become the opposite in the future. Here, your PBN could mostly be considered white hat. Gray Hat SEO. Serious Fixing for Serious PBN Footprints: Rooting out the Problem and Practical Solutions. Otherwise, Google will penalize your website. Why are PBN links. Your content can answer questions, point users to relevant resources, offer great deals, or more. This is one of the most common grey hat SEO techniques people use to gain an advantage in the search engines. Usually, it’s in low quantities and of poor quality. Black hat SEO techniques are ones that have been specifically prohibited by Google. Purchasing Low-Quality BackLinks. There’s one gray hat and two black hats. ” This means that the money sites are built with full knowledge that they will likely not stay around for long. PENALTY Google is getting smarter and smarter at seeing/spotting PBNs and other. Nah, sebenarnya apa itu PBN dan apa saja kelebihan serta kekurangannya pada SEO? Yuk, pelajari pada artikel berikut ini. Grey hat SEO practitioners flaunt search engine guidelines for their own ranking benefit to a lesser degree than a black hat SEO practitioner would. This comes in between Black and White Hat SEO. But that strategy can backfire. A site with all it's contents moves to a new domain. They are divided by the level of compliance with Google’s webmaster guidelines and mean three approaches: legal, illegal, and semi-legal. Grey Hat SEO is a technique that merges white hat and black hat SEO methods. The term is often used in the opposition to the so-called black hat SEO. This applies to the purchase of expired domain names that Google has. Learn which color is right for you. Search on Google and read at least 10 long blog posts on it. Black Hat SEO Techniques. Search engine optimization (SEO) strategies are divided into three categories: white hat, black hat, and gray hat. The Complete List of Black Hat SEO Techniques and Practices. Note: Gray hat SEO also goes by the name “grey hat SEO”. With SEO strategies constantly evolving, understanding the impact of PBNs is crucial. Grey Hat SEO is the third Hat in the collection, but this time it is in grey. Black hat techniques include keyword stuffing, cloaking, and using private link networks. . Those who are called black hat means that they would use some of the riskier practices and tactics that. Both of these definitions have a commonality. If you decide to use the domain to try to boost other domains’ rankings, that would be considered gray hat. Technically, all link building is gray hat. Purchased Old or Expired Domains. You can also Cloudways to host your PBNs. 2) Careful Keyword Stuffing: Keyword stuffing is bad SEO, and you should avoid it, but careful keyword stuffing with perfect keyword density gives the best result and can increase your website’s organic traffic and page ranking. Copy link to. This was an example of a gray hat SEO. For this reason, and it’s a compelling one, we recommend being extra cautious about getting this type of backlink. Do you want to know about the gray hat seo techniques? If yes, you can find in detail the techniques here. Black Hat SEO Tactics: Link Building Techniques. Black Hat SEO-Black hat SEO deals with hideous SEO practices that might get your website get banned or penalized. Services. Private Blog Networks (PBN) PBN is a network of high authority websites that someone or a group of people have control over. This is considered Gray Hat because it’s harder to detect and takes more effort than simply publishing duplicate content everywhere. Grey hat SEO techniques are like Google owning a puppy. These techniques may involve manipulating search engine algorithms or violating webmaster guidelines in ways that are not explicitly prohibited. The dev decided to forsake graphics and fancy product faces in favor of pure functionality. Gray hat SEO falls somewhere in the. In the first method, money has to be paid to other PBN in order to gain links for websites. Grey hat SEO changes quite a bit. Increase Moz Domain Authority (DA) 50+ High Moz DA increases the chances of Ranking in SERP Only $55. Praktik Grey Hat mencakup serangkaian taktik yang tidak selalu sesuai dengan pedoman resmi dari search engine. This is one of the most common grey hat SEO techniques to boost your website ranking. In short, the importance of gray hat techniques is summarized in the fact that you can get to the first pages with low cost, little time, and low. Building a microsite or blog can be a grand strategy to generate backlink s for your primary website. The biggest area that crosses over into Grey Hat SEO is the practice of link-building, which technically could be considered against webmaster guidelines depending on how it is performed. White Hat SEO techniques are those that strictly follow the rules and guidelines that Google has considered to be ethical and abides by the community. How does grey hat SEO work? Some common tactics used in grey hat SEO include keyword stuffing, link buying, and. On 14 November, 2022. By doing this they can come under white hat SEO. They would be the ones who are using the best and only the ethical tactics that are in place and follow all of the guidelines set by the search engines. It’s the opposite of black hat SEO, which is exploiting loopholes in search engine algorithms to undeservedly achieve higher rankings. PBN marketing, then, is considered a “black hat” (or at best, “grey hat”) SEO tactic. So lets look at the top gray & black hat tips for SEO’s. The term came into use in the late 1990s, and was derived from the concepts of "white hat" and "black hat" hackers. Grey hat SEO is cool with everyone except for. Grey hat SEO or gray hat SEO is the collection of search engine optimization tactics that are not totally forbidden by search engines to use for better ranking SERPs but still not considered legitimate. Joined Mar 28, 2012 Messages 224 Reaction score 100. Home. With Black Hat SEO, we mean an approach to search engine optimization that aims to get the best results as soon as possible with any means necessary, including techniques for SERP and. Current Inventory As Low As $0. What is a grey hat seo? Gray hat SEO is an SEO practice that combines white hat and black hat SEO. Situation A. Using clickbait. Since these tactics directly violate Google’s Webmaster guidelines, they can be referred to as black hat SEO. Apart from getting penalized, your website can get de-indexed too. This is especially the case with cheap PBN services that sell backlinks from their PBN sites to. 1 0. Insightful. The Art of Gray Hat SEO. A proper understanding of Gray Hat SEO is important because it could improve your site’s ranking without negative consequences, or it could cost you thousands in lost traffic. 6281 22222 7920. White hat SEO is a set of SEO strategies that improve your site’s rankings on a search engine results page without violating the rules of the search engine. Purchasing Backlinks; 2. And in this case, the backlinks to your website will be a pleasant bonus. With local seo, I would not pay that much attention to estimated search volumes, because in my experience, even if it shows a number, its very inaccurate. Option 1: Xenu’s Link Sleuth. For example, using private blog networks (PBNs), buying expired domains for link building, or keyword stuffing in. You’ll be using high-quality backlinks because you are in total control of the content. PBN Advantages & Risks. Digital Media Forum . Aunque camine con un pie en el lado oscuro, utiliza técnicas Black Hat SEO menos agresivas y. PBN can provide a lot. This means that PBN backlinks can be highly toxic. They will often claim that Google’s algorithm is simply. C. To ensure you’re adhering to white hat SEO tactics and not entering the “grey” area of black hat SEO, we recommend reading Google’s Webmaster Guidelines. Google does not index low-quality blogs anymore. Like. i cloak my PBN sites too, just redirect the traffic to affiliate offers. Ask To Guest Blog. Anything spammy isn't going to work (like 5k links for $5), but PBN,s, CTR and other techniques are still effective if done correctly. In this case, the blog network consists of plenty of domains that point to a. Grey hat SEO is a term used to describe search engine optimization (SEO) techniques that fall outside of the bounds of what is considered “white hat” or “black hat. Grey hat link building involves techniques from both white hats as well as black hats. If Google can tell the links are from a PBN, the search engine algorithm will. Black hat SEO is best characterized by the phrase “churn and burn. Below we’ll go over the three main types of SEO, the benefits of gray hat SEO, and the top 5 ways you can start using it. A proper understanding of Gray Hat SEO is important because it could improve your site’s ranking without negative consequences, or it could cost you thousands in lost traffic. 1. Black hats and white hats are a method of portraying pernicious and moral programmers. black hat SEO and there seems to be lots of confusion on the subject. Some other Grey Hats may just do it to make a name for themselves / their alias (e. Black hat techniques include keyword stuffing, cloaking, and using private link networks. In an idea world, all SEOs would like to say - with hand on heart - that they only ever use white-hat SEO tactics and won’t go near the mirky and sinister world of black-hat SEO. Any user can generate, edit, or update content on free Web 2. White hat SEO is a term used to describe all the search engine optimization techniques that are in accordance with ethics and Google’s guidelines. Find all the videos of the SEO Fu. Publishing Low Quality Content. The very process of building a site network with some closely related topics has the following disadvantages: It requires a significant financial cost. White hat SEO requires time and patience, but it is certainly the safest and most effective strategy. Tell us about your project here. 1. Taktik SEO yang etis. However, PBN links are often considered as black hat SEO tactics, as they violate search engine guidelines and can result in penalties if detected. You’ll learn at what phases to send guest post links, outreach for link insertions when to use the skyscraper technique (popularized by Brian Dean), about link diversity, and more. PBN 4. Gray Hat SEO involves strategies that may not directly violate search engine guidelines but still push the boundaries of what is considered acceptable. Nếu bạn xây dựng mạng blog riêng tư chỉ. If you follow Google’s guidelines for webmasters, multi-tiered links can be considered gray-hat in SEO. 1. Summary: Discover SEO: White Hat, Black Hat, and Gray Hat Techniques. The Ugly: Grey Hat SEO. Technical SEO. If you are using domain vendors, the cost will be similar. And blogger outreach is one of the best ways to get these solid gold links. Gray Hat SEO . But since all SEO experts use it, many people consider it as white hat already. argo-content. The previous website is being redirected to their site. White hat SEO is a long-term SEO strategy that takes time to give results. Gray hat SEO is a term used to describe search engine optimization techniques that fall somewhere in between white hat SEO and black hat SEO. Different Types Of SEO. These SEO techniques aren’t banned by Google, but they aren’t considered an acceptable way to. It incorporates elements from both ethical and unethical practices, blurring the line between the two. Google’s best practices and conditions have the capacity to prohibit clever innovation and thinking outside the box. Quality link building from the sponsored links (Paid once) Private Blog Networks. This type of SEO. But these tactics only backfire in the form of Google penalties. But most of them end up wearing an almost white (or a grey) one, instead. Step #3: Choose A Link Building Strategy. White hat SEO follows the quality guidelines of search engines like Google and does not engage in spam methods to manipulate the algorithm. 5x 2x 0:00 142: A Peek into the World of PBNs and Grey Hat SEO with Matt Diggity Apple PodcastsGoogle PodcastsPlayer Embed Leave a ReviewListen in a New WindowSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotify Given my client list, I operate strictly in the realm of white hat SEO. What Is Grey Hat SEO? Whereas white hat SEO refers to “good” practices and black hat SEO refers to “bad” practices, grey hat SEO sits somewhere in between. Using invisible text is also a grey hat SEO method. Reddit (SEO section) — one of the most popular social discussion boards in the world with an SEO section. Gray Hat SEO is an SEO practice that’s riskier than. Gray hat SEO refers to practices that fall somewhere between white hat and black hat techniques. Qué técnicas utiliza el Grey Hat SEO. It is a long-term approach that focuses on user satisfaction and content quality rather than ranking better at all costs. Image via Google. Web 2. PBN (private blog network) is a link-building method that is usually considered black or gray hat SEO. Grey hat SEO is a combination of white hat techniques and black hat strategies. It could get discovered and could topple because anytime you’re trying to gain SEO, Google doesn’t like the practice of using such tactics or techniques. Understand the differences and their impact on your website’s visibility. The Ugly: Grey Hat SEO. Gray Hat SEO: What’s the Difference? Black hat, white hat and gray hat SEO. The meaning is clear from the name: it is similar blocks of content published on the web. Grey hat SEO is riskier than white hat SEO because it exploits the search engine guidelines to increase a page’s rankings on the SERPs. Lastly, let the person that runs the site that their page has a broken link:The term white hat SEO services just means that these expert follow only the set rules. Gray hat SEO is a practice that falls between white hat and black hat techniques. And PBN links are a common link building strategy that still works today; however, it’s considered to be a black hat SEO method that violates Google’s. Why Would Someone Buy PBN Backlinks? Not every person who decides to use a PBN creates their own network. Learn how to optimize images, build white hat links, and conquer local and technical SEO. SEO techniques and practices have three categories namely, white hat, grey hat, and black hat. Black hat link building. Doorway pages are a black hat SEO tactic that fills a web page with keyword variations and incoherent content as a way to rank high for particular search queries. 5. The update, also know as the “spam filter”, was launched with the intention of screening lower quality websites and other forms of spam from search results. La base del Grey Hat es utilizar técnicas White Hat SEO (sin seguir a rajatabla las directrices de Google) y en algunas ocasiones valerse de técnicas Black Hat para acelerar el proceso de posicionamiento. If you want to create a strong backlink profile using the PBN network then you can invest in third-party API, because, only. In this case, such PBN could mostly be considered “gray hat” SEO that still is out of. When a white hat. There are many more guides on PBN. List of White hat SEO techniques to follow in 2023 and beyond. 0 sites to those that have. If a member of the Web Spam team inspects your website’s backlink profile and suspects a link scheme like this is being used, then your. Running a private blog network (PBN) is a manipulative tactic to build. Many freelancer PBN SEO links are cheap, 200-word content articles full of links and keyword stuffing which won’t establish topical relevance, plus it’s going to make Google think you’re buying spam links. 1. Black Hat Parasite SEO. devid88 0 Newbie Poster . An SEO technique is considered a white hat if it conforms to the search engines' guidelines and involves no deception. Gray hat SEO is a concept in which over-optimization or accidental duplication can occur. What Do You Mean By Grey Hat SEO? 5 Grey Hat SEO Tactics To Avoid. In the past, many PBN owners would apply so called “black hat SEO” techniques within their PBNs such as keyword stuffing and this would lead to those blogs being penalised by. Another gray hat technique you should be aware of is PBNs, or private blog networks. . All those different keywords were ranking already in Google. Treat a link exchange like any backlink opportunity or site audit. That means it’s not as pure or innocent as the whitest of white hats, but it isn’t quite as egregiously manipulative as black hat techniques can be. Private Blog Networks (PBNs) PBNs involve creating a network of interlinked blogs or websites to manipulate search engine rankings. The term “black hat” originated in Western movies to distinguish the “bad guys” from the “good guys,” who wore white hats (see white hat SEO). Grey hat SEO is a term used to describe techniques that fall somewhere in the middle. Unfortunately, though, tiered link building comes with a number of caveats. A black hat SEO practitioner will manipulate Google’s algorithm by “helping” one-page rank for an entirely different keyword. According to Google, any link-building tactic that is intended to manipulate search rankings is considered link spam. Grey Hat SEO practitioners aim to improve rankings and visibility by exploiting certain vulnerabilities and loopholes in search engine algorithms without fully crossing ethical. Myth #1: PBNs Don’t Work. Advantages of Grey Hat SEO. So do it carefully or Google could blacklist your website. It’s no wonder, that so many small business. The most widely-accepted definition of white hat SEO is that it follows Google’s Webmaster Guidelines. Rather, this type of SEO relies on exploiting unclear or ambiguous guidelines. But when white hat SEO is successfully implemented, it gives long-term results. For instance, purchasing expired domains for. Contoh Praktik Grey Hat SEO. Navigating the blurry lines between white, grey and black-hat can be complex even to experienced SEOs, let alone the small business owners that don’t have the first clue about SEO. The thing you need to be aware of, however, is that a PBN is a grey hat SEO technique, so it's essential to make your sites appear to be as non-connected as possible. <br><br>A SEO Specialist Specialize in Local Search engine optimization and Marketing. Search titles only By: Search Advanced search… 1. In this case, such PBN could mostly be considered “gray hat” SEO that still is out of regulations. But, understanding the difference is crucial to understanding why your SEO techniques may be making you fly under Google’s radar – and not in a good way. To preserve the link juice, webmasters take advantage of expired domains. SEO stands for search engine optimization. 5. You can also use Google Search Console Links report to see where your backlinks are coming from. One of the biggest cons is the cost of developing and maintaining a network. Therefore, it is important for search engine marketers to keep abreast of the latest categories. Love. Google is clearly doing an excellent job of ignoring that blatant negative SEO attack. There are quite a few SEO strategies that are considered grey hat, and it’s wise to proceed with caution. Results depend on the quality of domains where the PBN sites are hosted. Grey hat #SEO uses questionable strategies that aren’t banned by Google. This practice seeks to exploit loopholes in Google's guidelines and policies. Gray Hat SEO. Namun, jika Anda benar benar “menyimpan” PBN ini secara private sehingga tidak ada yang mengetahuinya sama. White hat SEO helps build a long-term brand. For this reason, and it’s. Most businesses hope to wear a white hat. Grey Hat. The world of SEO can make you wear many hats. Black hat SEO. This grey hat technique can improve your search engine ranking without breaking the rules. We have already mentioned the first thing you should pay attention to in this regard. You tend to get quality, white-hat links. 1. The biggest risk of using a private blog network (PBN) is that Google may identify it as a link scheme and penalize your website. Many people make the mistake of only adding the keyword to the alt tag, which is considered gray hat SEO. Certainly in the short-term, an influx of links from websites with high DAs will give you an. Black hat SEO attempts to manipulate search engines and send organic search traffic to low-quality or even malicious websites. All other link types we provide are widely considered white hat links that won’t get your site in any trouble with Google. Celebrate. Gray hat adalah praktik SEO yang berada di antara teknik white hat dan black hat. This was an example of a gray hat SEO. Penney did was one of the examples of black hat SEO. Contoh yang pertama adalah menggunakan domain yang sudah kedaluwarsa. Understanding the search engine’s terms is the best way to avoid grey hat SEO techniques. White hat SEO refers to practices that are in line with the terms and conditions of the major search engines, while black hat SEO refers to techniques that are designed to. Grey Hat SEO is a technique that merges white hat and black hat SEO methods. The power in Private Blog Network lies in. However, PBNs, which can get you plenty of links fast, is considered the “actual” gray-hat side of link building. Black Hat SEO. As you can imagine, this can add up. Long story short: Service is truly great I bought links from him back on January 22, 2017. Before we jump in, a. White hat SEO refers to ethical and legitimate SEO practices that abide by search engine guidelines, while black hat SEO involves techniques that are considered. Grey hat Seo is an SEO practice that includes a white hat and black hat SEO. And the problems with the. Generally speaking, grey hat SEO is the practice of using techniques that are not strictly against Google’s guidelines but perhaps a little outside what would be considered best practice. Local SEO. Links – both internal and external – are one of the most important aspects of SEO. Gray Hat A supposed “gray” area between techniques that adhere to Google’s Webmaster Guidelines, but then add an element that bends the rules a little. Search engines always prefer 1 in-depth high-quality content over 100 low-quality content. Domains are considered the foundation of your PBN network and are the most important part of your entire process. i have PBN sites up like that since many years and never had a single one deindexed. Some examples include: Private blog network (PBN) link building that “simulates” backlinks from high-DA sites; Cloaking links by being dishonest about what it shows users and search enginesDo you know the difference between white hat, black hat, and gray hat SEO techniques? How do they affect the search engine? How do they affect your website's ranking? In this article, we will teach you all you have to know about gray hat SEO techniques, while giving you an overview on white hat and black hat SEO and search. If someone owns a PBN that Google knows about, it’s easy for them to point a ton of links from this PBN to the target website. We offer a no holds barred approach to marketing discussions, strategies and case studies that no other group has seen before. In. “Grey” SEO techniques don’t outright break search engine rules, but they certainly skirt them. Gray hat SEO is neither black hat nor white hat, but something in the middle. Google’s main objective is to provide information that best relates to the topic and intent of a specific user’s search, and white hat SEO does this. Accordingly, your SEO “Spidey sense” might tingle when reading a description of how PBNs work. This strategy is technically considered to be a black hat SEO link scheme that violates Google’s Webmaster Guidelines. Grey hat SEO is the middle ground between black- and white-hat SEO techniques (practices that comply with Google Search Essentials and those that violate it). 1. If you’re trying to build a long-term brand in your industry, all of your SEO efforts must. Advantages and disadvantages of Grey Hat SEO 1. As you discovered, PBN backlinks are used to manipulate search engine rankings by passing PageRank from a high domain authority site to a single website that needs a boost in traffic. . However, using this can also be useful and is a skill that can be learned and used. In the words of SEO Consultant John Andrews, Gray Hat SEO is not something between Black Hat and White Hat, but rather "the practice of tactics/techniques which remain ill-defined by published material coming out of Google, and for which reasonable people could disagree on how. They may seek out SEO experts in order to buy links to manipulate their website rankings. Although it does not violate existing regulations, this tactic still has some risks. Gray Hat SEO can involve: Paying for reviews. Yes, gray hat SEO can be considered a mix of both white hat and black hat SEO. These issues are why I don't believe microsites are valuable for SEO purposes. Gray Hat SEO: What’s the Difference? Black hat, white hat and gray hat. PBN (private blog network) is a link-building method that is usually considered black or gray hat SEO. Keyword stuffing is a marketing tactic that was used many years ago when SEO was still very new. Foundation — Before you Start being Aggressive . Search Algorithm. And in this case, the backlinks to your website will be a pleasant bonus. Social bookmarking submissions, low-quality directories. However, it is advisable not to flirt too much with the techniques considered dubious in the practices of Grey Hat SEO at the risk of being subject to penalties from Google. Duplicate Content. Gray Hat SEO क्या है, जाने Top 10 Gray Hat Seo Techniques in Hindi. 1. Most people in the community see it as a grey hat strategy and believe black hat is illegal strategies such as. What is Gray-Hat-SEO? Gray hat SEO is when webmasters use tactics that are not clearly defined as Black Hat or White Hat. Cloudways is basically managed cloud hosting for the biggest providers like DigitalOcean, Vultr, Linode, AWS and Google Cloud. PBN Backlinks are black-hat backlinks that you should avoid if you don’t want to get penalized by Google and. White hat SEO is working to improve a website’s search engine rankings while complying with search engine rules and guidelines. Gray hat SEO. However, grey hat SEO is a bit more tricky. This prohibition isn’t automatically in the. Strategy #2: Broken Link Building. This opened up the debate on white hat vs. The top risk for tiered link building is receiving a manual penalty from Google. 2 Use natural language and punctuation. The SEO business has received a similar stating comparable to SEO action. 50 per RD. What Does White Hat SEO Mean. Even if it’s not a PBN, you don’t want links from such a website anyway. Participating in a Private Blog Network (PBN) Is Gray Hat SEO. “keyword” + “sponsors”. Grey hat SEO. Black hat SEO practitioners use unethical methods to improve their website’s search engine rankings. 2. Kỹ thuật SEO mũ Xám(Seo Gray Hat) w3seo nghiên cứu về các kỹ thuật seo Gray Hat, thủ thuật seo mũ xám, phương pháp seo gray hat. Google deems these types of links as violations of their webmaster quality guidelines, and as attempts to manipulate your site’s rankings to your advantage with artificial link schemes. 6. Avoid using jargon, acronyms, or. What are gray hat SEO techniques? You may have heard of white hat SEO and black hat SEO. WordStream defines gray hat well: “Gray Hat SEO is an SEO practice that’s riskier than White Hat SEO, but one that may or may not result in your site being banned from search engines and their affiliate sites. Privatе blog networks (PBNs) function as a collеction of wеbsitеs ownеd by a singlе pеrson, group, or network to influence search engine results. It is some risk because some time’s search engine ( google , yahoo , bing ) can find out the SEO tricks. Typically, grey hat SEO focuses on techniques that exploit loopholes in guidelines. For. Moreover, SEO techniques can be classified into three broad categories, each distinguished by various tactics, ethical considerations, and potential outcomes. Check WHOIS database for the contact information for the owner of the sites. 1) PBN Links. Social bookmarking is also considered a grey area of SEO though it’s debatable, as the starting point to sharing your content is that you need to first create it. These SEOs might lean mostly toward being white hat, but still try some questionable tactics from time to time. However, this practice is sometimes considered black hat SEO by Google. Gray-Hat Tactics. White Hat SEO (SEO mũ trắng), Black Hat SEO (SEO mũ đen) và Grey Hat SEO (SEO mũ xám) là những thuật ngữ được sử dụng dựa theo hình ảnh trong các bộ phim ở phương Tây từ những năm 1920. Black Hat vs. This will make the site visible for indexing and ranking but will avoid spam and getting sanctioned by Google. Funny. Optimizing for click through rates. its fairly safe when done right. Spun Content. PBN (private blog network) is a general link-building method in SEO that is usually considered black or gray hat SEO. co Your Site Can Be Penalized. Grey hat SEO techniques are not explicitly prohibited by search engines, but they are also not considered ethical or in line with best practices. . White hat SEO is a term used to describe all the search engine optimization techniques that are in accordance with ethics and Google’s guidelines. Grey hat SEO refers to techniques that are not explicitly forbidden by the guidelines of search engines, but still carry a risk of penalties or other negative consequences. Here are some more suggestions: Keyword + “guest blog”. If you go against the rules laid out by Google it’s possible that your site. 1. ”. Make sure. Here are some key takeaways from BrightonSEO, focusing on the different black hat/white hat tactics that were featured. Using PBNs is a grey-hat SEO tactic which must be avoided. White Hat SEO techniques are those that strictly follow the rules and guidelines that Google has considered to be ethical and abides by the community. There are a number of black hat-SEO techniques that some consider resorting to: Deploying PBN (Private Blog Networks) for building backlinks.